Grosvenor Casinos is going through a significant rebranding these days – and it is definitely a good thing for this UK operator.
They decided upon rebranding since it is part of the company’s repositioning strategy. The company thought about ways to offer a more modern experience to its player, and rebranding came as the natural way to do the same.
Grosvenor currently possesses 52 venues and online casinos, all of which will go through rebranding. The operator said that changes would be more stylish and fun – as the brand itself.
According to the operator, the current casino experience is “rooted in traditional look and feel,” an…